Data-Driven Marketing
Effective marketing requires more than just good copy; it requires actionable data and precise execution. In this role, I focused on building dynamic pipelines that turned raw contacts into engaged audiences.
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Campaign Execution
Coordinated the execution of email campaigns using PHPList for all external communications of the institute.
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Analytics & Reporting
Cleaned and processed large databases using Power Query, followed by creating dynamic, real-time reports in PowerBI to track campaign efficacy.
Responsibilities
- Execution of email campaigns using the PHPList tool, coordinating all emails sent outside the institute.
- Cleaning contact databases in Power Query.
- Creation or modification of HTML templates, followed by the creation of dynamic reports in PowerBI.